Press Releases

Caffè Culture announces major expansion in preparation for 2010 event

Organiser of Caffè Culture, the UK’s leading industry event, have today announced that it will more than double in size to fulfil exhibitor demand. Set to be Europe’s largest event for the café and coffee bar market in 2010, Caffè Culture (23 – 25 June) will now include a third day and will take over both the Grand and National Halls in Olympia, London to accommodate the World Barista Championships and SCAE annual events. 

Caffè Culture’s organiser, Upper Street Events Ltd, had initially planned to relocate the event from its home in the National Hall, moving it to the much larger Grand Hall.  However, demand from both UK and overseas exhibitors has been so great an early decision has been taken to expand the event further still to create the largest café and coffee focussed event the UK has ever seen.

The event’s expansion will also cater for the full competition programme for both the World Barista Championships and SCAE World Championships for Cup Tasting, Latte Art and Coffee in Good Spirits, in addition to a full SCAE workshop schedule, a world-class conference and a comprehensive programme of social and networking events have also been planned.
 
This is the first time the SCAE Wonderful World of Coffee and the World Barista Championships will be hosted in the UK and the event as a whole is set to attract in excess of 10,000 international visitors to Caffè Culture over the three days.  Elliot Gard, Event Director for Caffè Culture, comments: “We are delighted to be able to announce such a major expansion for Caffè Culture and extremely pleased to be working with the SCAE to host the 2010 events.   Since its launch, Caffè Culture has quickly established itself as the UK’s leading industry event, proving to be an invaluable resource for the UK’s café and coffee bar market.  It therefore provides the natural home for the UK premiere of the WBC and SCAE Wonderful World of Coffee.   The event is set to provide a superb opportunity for our exhibitors to reach an even wider audience, providing an excellent platform to target both a UK and international audience of buyers giving the entire community a tremendous boost at a time when many businesses have been hit hard by the economic downturn.”

Steve Penk, Vice President of the SCAE and Chairman of the World Barista Championships, adds: “We have been working closely with Caffè Culture over the last couple of years providing a resource within the event for anyone who shares our vision to increase knowledge of coffee, sharpen skills and add value at every part of the process – from grower to consumer.  We are now very pleased to be working together to bring such a major event to the UK.  The exhibition, competitions, workshops, conference and social events will all contribute to ensure that the 2010 Caffè Culture is by far the biggest and best yet, shining an international spotlight on the UK’s highly successful industry.”

To find out how you can be part of Caffè Culture 2010 (23 – 25 June, Olympia, London) please contact Elliot Gard on +44 (0) 20 7288 6191 or email elliotg@upperstreetevents.co.uk.  Alternatively visit www.caffeculture.com.

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Contact Details
For all press enquiries relating to Caffè Culture please contact Helen Marriott at Kudo Communications on 01483 729060 or 07734 200819 or email helen@kudocommunications.co.uk.