caffe culture, 23-25 June 2010, Olympia, London UK
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Opening Times

 23 June  9:30 - 18:00 
 24 June  9:30 - 18:00  
 25 June  9:30 - 18:00 
 

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SCAE Conference at Caffe Culture

Caffè Business Seminars

The Caffè Business Theatre focuses on the most significant issues faced by owners and managers of small to medium café bars. All sessions are FREE and will be hosted by some of the industry's leading experts.

Click on each day to view the full programme.

Wednesday 23 June
Thursday 25 June
Friday 25 June
Wednesday 23 June
Time  Presenter 

Seminar

11:15  Mike Bell
Atlantic Creative

How to improve your operation – a toolkit of customer communication options
How you communicate with your customers is critical – 80% of them don’t really know what they want when they come into your outlet.  Who are the most important customers to your operation? The presentation will outline some current themes and designs and give practical advice on menu planning and layout . 

12:15  Hugh Gilmartin & Johnnie Richardson
The Coffee Boys  

What is the biggest challenge that you face in your business?
The Coffee Boys and Caffe Culture have joined forces to conduct the largest ever survey of independent café bars within the UK to find out what are the biggest challenges currently facing your businesses.  In this session Johnnie and Hugh, authors of 'Wake Up and Smell the Profit' will share the results of the survey and offer a range of ideas and solutions to help support you to find a way to overcome the most common challenges.  

13:15  Chris Sheppardson
The Chess Partnership 

How important are people in ensuring business success?
In an era where the larger companies have become more process driven and led by the need for compliance; in an era where the role of HR has changed dramatically – are people still the most important component to success? 

14:15  Crispin Reed
Brand House  

Feelings you can't ignore - understanding emotions to deliver commercial success
Crispin Reed of Brand House will offer an insight into how to build a successful 'brand' for your café bar operation. He'll look at how consumers' emotional reactions to your brand identity can lead to the success or failure of your business and let you know how to create a brand that will lead to commercial success. 

15:15  David Schomer Espresso Vivace 

ESPRESSO VIVACE - The Artisan Business Model Part I - Structure, community and sustainability
David Schomer is an espresso roasting and preparation specialist, and the co-owner and founder of Seattle’s Espresso Vivace, which he launched in 1988. He is widely credited as bringing latte art to Seattle and has played a major role in the US coffee culture. In this session he will share his invaluable experience about how to create a thriving independent outlet. 



Thursday 24 June
Time  Presenter  Seminar 
11:15  Professor Jonathan Morris
University of Hertfordshire  
Learning from the past
This informative and well-illustrated presentation analyses the evolution of the coffee house format from London’s first ‘penny universities’ through to the rise of the chains, identifying key lessons for contemporary operators concerning coffee offer, ambience, consumer lifestyles and customer service.  
12:15  Hugh Gilmartin & Johnnie Richardson
The Coffee Boys  
What is the biggest challenge that you face in your business?
The Coffee Boys and Caffe Culture have joined forces to conduct the largest ever survey of independent café bars within the UK to find out what are the biggest challenges currently facing your businesses.  In this session Johnnie and Hugh, authors of 'Wake Up and Smell the Profit' will share the results of the survey and offer a range of ideas and solutions to help support you to find a way to overcome the most common challenges.  
13:15  Jonathan Sharpe
Kilimanjaro Café 
A step-by-step guide to setting up a successful coffee shop business
Setting up and running four successful coffee shops in Edinburgh has taught Jonathan a lot about the key factors in a winning formula.  Also a keen researcher on coffee shop businesses across the globe Jonathan has tracked the success and failure of many independent stores through to large chains.  Through personal experience and third hand case studies the discussion focuses on making the key decisions that will lead to success 
14:15  David Schomer
Café Vivace 
ESPRESSO VIVACE - The Artisan Business Model Part II - Creating a culture of excellence in your company
David Schomer is an espresso roasting and preparation specialist, and the co-owner and founder of Seattle’s Espresso Vivace, which he launched in 1988. He is widely credited as bringing latte art to Seattle and has played a major role in the US coffee culture. In this session he will share his invaluable experience about how to create a culture of excellence within your independent cafe bar business. 
15:15  Crispin Reed
Brand House 
Feelings you can't ignore - understanding emotions to deliver commercial success
Crispin Reed of Brand House will offer an insight into how to build a successful 'brand' for your café bar operation. He'll look at how consumers' emotional reactions to your brand identity can lead to the success or failure of your business and let you know how to create a brand that will lead to commercial success. 


Friday 25 June

Time  Presenter  Seminar 
11:15  Mike Bell
Atlantic Creative 
How to improve your operation – a toolkit of customer communication options
How you communicate with your customers is critical – 80% of them don’t really know what they want when they come into your outlet.  Who are the most important customers to your operation? The presentation will outline some current themes and designs and give practical advice on menu planning and layout 
12:15  Brian Duckett
The Franchising Centre 
FRANCHISING - A Growth Strategy for Your Business
Brian will explain why any business that operates as branch network, and which wants to expand either domestically or internationally, should at least consider franchising as one of the options by using other people's money and effort to grow your brand! 
13:15  Crispin Reed
Brand House 
Feelings you can't ignore - understanding emotions to deliver commercial success
Crispin Reed of Brand House will offer an insight into how to build a successful 'brand' for your café bar operation. He'll look at how consumers' emotional reactions to your brand identity can lead to the success or failure of your business and let you know how to create a brand that will lead to commercial success. 
14:15  Barry Lawrenson
Roaster Coffee Company 
How to grow a successful business – with passion
Roasters Coffee Company was founded on simple principles, passion for good coffee and outstanding service. Barry Lawrenson shares the secrets of Roasters’ success and offers an insight into how they created a profitable business whilst remaining true to their passions. 
15:15  Hugh Gilmartin & Johnnie Richardson
The Coffee Boys 
What is the biggest challenge that you face in your business?
The Coffee Boys and Caffe Culture have joined forces to conduct the largest ever survey of independent café bars within the UK to find out what are the biggest challenges currently facing your businesses.  In this session Johnnie and Hugh, authors of 'Wake Up and Smell the Profit' will share the results of the survey and offer a range of ideas and solutions to help support you to find a way to overcome the most common challenges. 
Visiting Caffe CultureSCAE & WBC Sponsorship at Caffe Culture