Welcome from the SCAE

It is my great pleasure to welcome you, on behalf of the Speciality Coffee Association of Europe, to what we hope will be the largest and most important European coffee event in 2010.

Caffè Culture and the SCAE 2010 event will be a truly phenomenal experience with something for everyone involved in the speciality coffee business. The event has been built around an incredibly exciting programme designed to engage, educate and inspire you. 

The three day programme will consist of five world championships, including the coveted WBC, and will involve over fifty countries from around the globe. We will also be offering a high level conference, headlining with an internationally renowned speaker each day and an educational and practical workshop programme to help perfect your skills. An unforgettable social programme has also been planned around the show.  

Furthermore, London has everything to offer.  It is a city which simply generates excitement, offering such a vast array of different experiences that you will be spoilt for choice.  I hope you have a great time and I look forward to seeing you all for three days of action packed activity.

Mick Wheeler Executive Director, Speciality Coffee Association of Europe