Coffee bars who serve coffee certified through the Rainforest Alliance now have an extra promotional opportunity, planned for this autumn.  The Alliance has created its own ‘awareness week’, which will run between September 19-23rd.   Although the Alliance is probably the second-most familiar ethical coffee certification, it has not before now had any promotional mechanism of the level of the Fairtrade Fortnight, which runs in late February every year.  The Alliance has acknowledged that at present it has ‘only minimal public information’ available about its proposed event, but café operators wishing to be kept up-to-date can sign up at www.rainforest-alliance.org/marketing/followthefrog