There are now lots of places where cafés and coffee bar businesses can get quality barista training, but great coffee is only part of the skills needed to succeed. CaffeCulture.com and the Caffè Culture Show have been keen to assert the need to learn the business aspects of running a café to ensure a truly successful operation.
People arrive in the coffee and roasting trades from strange directions… in the case of Ian Steel, of Atkinsons in Lancaster, coffee followed a life in the media, as a TV producer. Having decided to buy a coffee company which was already on its way to its second century, he embarked on a crash course in roasting, using equipment which itself classed almost as antique, simply because he was so keen to retain the history and heritage of the company.
Marketing in the tea trade can be a funny thing – it really is the case that certain senior sales and marketing people in certain tea brands have never seen a tea plant in their lives. By contrast, there are certain companies whose leaders make a point of travelling to origin very regularly – and one of them is eteaket of Edinburgh, which doubles as both a tea-room and a trade supplier.
It's a standard part of a barista championship for each contender to make a ‘signature drink’. A recipe of the contestant’s own devising, and apart from the requirement to make it in a given time-frame, and in some contests the requirement to avoid alcoholic ingredients, the barista is free to make the item as simple or as complex as they like.